Welcome to the Marketing and Sales 101 Tutorial with Business ONETouch. The tutorial walks you through a complete set of campaigns that will build your customer database and drive your sales, including:
And feel free to post questions!
The Business ONETouch Dashboard is designed to show you how your business is performing at a glance. It also allows you to drill down to the exact details, so you can look at individual orders and reactions.
For example, hovering your mouse over the Items Sold bar, and the exact number of items sold will appear. Click on the Items Sold bar to see the details!
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Everything you need for the business of doing business. Sell products and services. Maintain Inventory for products on hand, and employee scheduling for service offerings. Manage vendors, fulfillment and shipping. Set prices; sell items and services individually, in bundles or via subscriptions. Process Credit Cards, manage your included merchant account, then review your sales and financial information or export it all to Quickbooks.
Email Marketing
Email marketing is comprised of two elements: Templates, and Campaigns. Templates are the framework for the marketing; Campaigns are the execution. Say you want to send out an email every Monday to everyone who purchased your ProductOne, offering them an upsell- a warranty package specific to the product. First, you’ll want to build an email Template; this leverages information from your database, and can be reused weekly. So it might look like this:
Dear FirstNAME LastNAME,
Thank you for purchasing ProductNAME! We want you to get the maximum enjoyment and life out of your new ProductNAME, so may we suggest ProductWARRANTY?
Next you want to send this to:
You can do this by creating an Autotag – ProductOneBuyer – that tags everyone who buys the product, and a second Autotag – ProductOneWarrantyBuyer – for everyone who purchases the warranty. Saving filters for each tag produces two groups: Bob, Mary, Fred, Ginger and Rodger are in ProductOneBuyer, and Fred and Ginger are in ProductOneWarrantyBuyer. So in Email Campaigns, including ProductOneBuyer and Excluding ProductOneWarrantyBuyer sends your email campaign to just the right people: Bob, Mary and Rodger.
Phone Marketing
Business ONETouch comes with a set of marketing phone numbers you can use to track print marketing. For example, you might bring three promotional items to a trade show:
You can use a different ONETouch phone number on each item; e.g.:
The Business ONETouch Phone Campaign tools allow you to associate a phone number with a campaign for tracking on your dashboard so you can see exactly how much business each of those promotional items produces. The ONETouch tools at the same time allow you to route the calls so they automatically go where you want, whether that’s your cell phone, the extension of the salesperson responsible, or elsewhere!
The Dashboard shows you a live view of the pulse of your business:
And clicking on any graph takes you into the detailed view of the data:
The ONETouch tool publishes everywhere simultaneously! Web, Twitter, Facebook, LinkedIn, email – everywhere at once. Better yet, each element is linked together and tracked.
The ONETouch Tool allows you to publish sales and marketing content to your web site, all of your social media and print with a single click. Better yet, it synchronizes these so that, for example, if you list a new product for sale on your web site, your social media updates point right to the new listing so your customers can immediately purchase it. The results are then displayed on the Dashboard.
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Track your web site activity. |
See which Facebook posts produce sales. |
The ONETouch Tool allows you to publish sales and marketing content to your web site, all of your social media and print with a single click. Better yet, it synchronizes these so that, for example, if you list a new product for sale on your web site, your social media updates point right to the new listing so your customers can immediately purchase it. The results are then displayed on the Dashboard.
