When last we left our tale, we were discussing how curation has built some of the most-heavily trafficked site on the Internet: Gizmodo, which curates tech news; Jalopnik and The Truth About Cars, which curate automotive stuff, and Instapundit, on libertarian topics.
Here’s why: It’s a little known fact that most people have these things called Lives. They can’t just spend all their time figuring out what information is good, what’s bad, and what was posted on Facebook by crack-addled capuchin monkeys.
Think of a subject you know little about; say, medium format digital cameras. Type that into Google; what are you going to get? A bunch of companies claiming to produce The Very Best/The World Standard/The Ultimate Photography Machine.
Puzzled? That’s how your clients and prospects feel when they are researching that voodoo that you do so well. As we established in Part One, you are An Expert At What You Do. Wading through the content morass and separating the good from the capuchin monkey shines is called curation. It’s a service your customers and prospects will reward with their time, attention, and trust for you as an expert.