Here is a step-by-step guide to adding your social media accounts to Business ONETouch.
Social Media Publisher-setup from Chris Feola on Vimeo.
Here is a step-by-step guide to adding your social media accounts to Business ONETouch.
Social Media Publisher-setup from Chris Feola on Vimeo.
Social Media Publisher-setup from Chris Feola on Vimeo.
Adding Facebook, Twitter, LinkedIn and a web site to your Business ONETouch dashboard.
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A step-by-step guide to setting up your company information, employees, and test group the first time you log in to Business ONETouch.
B1TOverview from Chris Feola on Vimeo.
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Identifying your customers and supporters is one of the biggest challenges facing any organization. This five-minute video shows how Business ONETouch segments your audience automatically. These are HD videos; be sure to change the settings by clicking the gear in the lower right corner if you’re not getting that quality.
(00:12) Everyone has issues, just pick 3 for example.
If you’re a business, if you founded a health food company because that’s your passion, you still have areas of focus inside that vertical.
They might be long term
If you’re in politics, top 3 issues might be:
If you’re a nonprofit- you have a religious school for example, top 3 issues might be:
These issues can be used to identify the people in the audience who are interested and passionate about the things that you are interested and passionate about. This forms a connection
(01:15) For example, Quality of Instruction with the religious school.
Break that down into different ideas about main theme:
(01:55) Use these issues and variations on issues discover who the customer is.
(02:08) Start by writing an email template.
Here is an outline of how this will work:
Start by emailing everyone and noting which emails they read, which they click on and what actions they take.
(03:12) Mark which customers were sent a particular email.
If they read it, mark that they read it.
If they click through to the more information, mark that.
(03:27) After the first email is sent on issue 2, send a second email to target the people who got the first email and not the ones who read or clicked.
Use a second or a third email to identify who’s interested in that issue but for a different reason.
Do the same thing again before the third email.
Now see who has gotten the College Email and the Test Scores Email and hasn’t read or clicked on either one.
(04:18) Now the audience is segmented into 4 groups:
People who are not your customers
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Business ONETouch brings Big Data to all companies at a small business price. Here is a brief overview video explaining how Business ONETouch can help your business. These are HD videos; be sure to change the settings by clicking the gear in the lower right corner if you’re not getting that quality.
Step-by-step instructions:
Setting up Automated Email Campaigns:
Two ways to set up Automated Email Campaigns:
Move to the emails tab (this shows emails set up to run)
Once past the first email, more follow up emails can be set up
In this example, an ebook was sent after the first action and then follow up emails were sent asking questions like:
Second type of campaign; In this case it’s a volunteer set up:
There are multiple ways to run these campaigns, and they can be personalized based on the actual user’s take.
For example, if we tag them as someone who has signed up from the Dallas area, we can then follow up only with people from Dallas who read the email, who didn’t read the email, etc.
You can make these emails contingent on things like:
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Business ONETouch brings Big Data to all companies at a small business price. Here is a brief overview video explaining how Business ONETouch can help your business. These are HD videos; be sure to change the settings by clicking the gear in the lower right corner if you’re not getting that quality.
Step-by-step-Creating a new Email Template:
This will bring you to the list of templates.
Now move to the Email Template.
You should now see your new active Email Template.
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Business ONETouch brings Big Data to all companies at a small business price. Here is a brief overview video explaining how Business ONETouch can help your business. These are HD videos; be sure to change the settings by clicking the gear in the lower right corner if you’re not getting that quality.
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Business ONETouch brings Big Data to all companies at a small business price. Here is a brief overview video explaining how Business ONETouch can help your business. These are HD videos; be sure to change the settings by clicking the gear in the lower right corner if you’re not getting that quality.