And why should you listen to what I have to say about using social and other new media to promote your business? Or, as I’m sure many of you are thinking, Isn’t Feola that Giant Nerd I Met Somewhere Or Other? Can He Even Spell?!?
Well, to be honest, no. I type like I live: fast, with lots of mistakes. Some of those mistakes include changing careers a time or two. So, before I became a Giant Nerd, I did a few other things that are relevant to this discussion:
- I was a journalist, spending years as a foreign correspondent
- I wrote a story that got me banned from the Pacific Rim (OK, that’s not relevant, but it is funny)
- I taught new media at the Columbia Graduate School of Journalism
- I founded the Media Center at the American Press Institute
- I was named one of the 50 most important people in New Media
So here’s the thing about new media: Every 10 minutes someone invents something new, and everyone runs around yelling “This changes everything!”
I’m here to tell you one simple thing: No it doesn’t.
At the end of the day, in every medium, for every reader, for every customer, you must answer one simple question:
Why should I care?