While making fun of the government is an American national sport, we are used to success in the final accounting, whether it is putting a man on the moon or winning WWII. So how in the heck did HealthCare.gov fail so spectacularly? What were they trying to do? Why were they trying to do it?
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You start a Facebook page for your company, and hundreds of people like it!
Will that make you even $1?
Zillions follow you on Twitter!
How many are Bots? Are ANY of them your customers?
At the end of the day, there’s only one metric that matters in business: Dollars in your pocket. Everything else is secondary. So In A World Where A Crucial New Social Medium Launches every five minutes, how do you find the Shoppers who will actually give you money from the Shoplifters who just take up your time?
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So how do you tell the shoppers from the shoplifters?
