Today is a good day to be Apple; Business ONETouch Digital Marketing Daily Digest

News from the world of digital marketing:

It’s a better day to be Apple than, say, a European country. Apple is sitting on $194 BILLION in cash. Meanwhile, Greece is about to start confiscating money from pension funds as its cash reserves run out in the next few weeks.

Reality Makes Writing Fiction Superfluous Department: Copyrights were established in the Constitution by the Founders who were troubled by the lack of value creators received for intellectual property in 18th Century Europe. The balance has swung pretty hard in the other direction in the last century. The latest: car manufacturers are claiming home and non-dealer repairs are a copyright infringement. 

The Luddites Were Right Department: Today’s contestant in “Let’s Fight a Rear Guard Action Against History” is ESPN, which is suing Verizon over unbundling. Because that’s going to stop cord cutting…

And finally:

Why does this seem like switching dinosaurs mid-(evolutionary) race? Political reporter jumps from CNN to Snapchat.

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