France tries to extend Right to Be Forgotten world-wide: Business ONETouch Digital Marketing Daily Digest

French regulators order Google to extend “Right to be forgotten” to remove all references to people world wide. Google says “Not gonna do it.”

In other European regulators fuss with American Internet companies news, the EU has launched an investigation into Amazon’s e-book distribution practices.

A new startup will put context around the news with original opinion writing. Good thing, too: right now there are hardly any opinions on the Internet.

And finally…is this a sign of the apocalypse? The St. Louis Cardinals are being investigated for hacking the Houson Astros. Haven’t the Astros been in last place for like 176 consecutive seasons?

Tales of the Modern Silicon Valley-Secret shuts down without ever trying to make money; Business ONETouch Digital Marketing Daily Digest

Tales of the Modern Silicon Valley-Secret, the “tell your friends the truth annonomously” app, shuts down without ever trying to make money.

2015 Fashion trends, as told by Google Data. Tulle is in, apparently…but not for moi.

More bad news for traditional publishers in their fight against Amazon: Amazon is leading ebook lending services (Think Netflix for books) without any books from said traditional publishers.

Apple is more and more looking like Microsoft circa 2003: Feds are rumored to be conducting an antitrust probe into Apple over its plans to crush Spotify.

Not Everyone is Thrilled that Cyberspace is an American Corporate Hegemony Department: Facebook tackling international concerns over Net Neutrality.

And finally…Do your friends make fun of you when you’re reading about the Royal Baby on TMZ? Turn your embarrassing reading habits into the Old Gray Lady with Timesify!

 

 

Why Publishers Fight Digital; Business ONETouch Digital Marketing Daily Digest

Hugh Howey: Why Publishers Fight Digital.

Excerpt: Even though ebooks are more profitable than the venerable hardback, publishers have fought their adoption for many of the same reasons that music studios were reluctant to hasten the end of physical album sales. The number one service major publishers and major music studios offer their artists is retail distribution.

Good stuff I love: White board paint. Haven’t tried this particular brand, but, as many of you know, I’m a fan of white boards. Once had an office where we litterally turned all the walls into white boards with a paint like this that’s no longer made. VERY productive. And fun!

New Apple iPad Pro will have a Bluetooth Stylus.

 

And finally…The Aztec calendar has his Cinco De Mayo party penciled in…

 

Today is a good day to be Apple; Business ONETouch Digital Marketing Daily Digest

News from the world of digital marketing:

It’s a better day to be Apple than, say, a European country. Apple is sitting on $194 BILLION in cash. Meanwhile, Greece is about to start confiscating money from pension funds as its cash reserves run out in the next few weeks.

Reality Makes Writing Fiction Superfluous Department: Copyrights were established in the Constitution by the Founders who were troubled by the lack of value creators received for intellectual property in 18th Century Europe. The balance has swung pretty hard in the other direction in the last century. The latest: car manufacturers are claiming home and non-dealer repairs are a copyright infringement. 

The Luddites Were Right Department: Today’s contestant in “Let’s Fight a Rear Guard Action Against History” is ESPN, which is suing Verizon over unbundling. Because that’s going to stop cord cutting…

And finally:

Why does this seem like switching dinosaurs mid-(evolutionary) race? Political reporter jumps from CNN to Snapchat.

Facebook changes the rules-Again; Business ONETouch Digital Marketing Daily Digest

News from the world of digital marketing:

Facebook changes the rules-again. Shockingly, the rule changes favor you spending more money on Facebook ads.

Google’s Mobile Friendly rule changes may clobber more than 200 Fortune 500 web site rankings.

What Google thinks: Micromoments are changing the rules.

It’s not a bug, it’s a feature: Apple Watch makes iPhone battery life even worse.

And finally:

Apple fanboi: I’ll buy anything Apple, even if I don’t understand it. Rest of world: We know, we’ve seen you waiting in line overnight for stuff you could have preordered online…

ElectoServices! Unified services are necessary, but they aren’t easy

It’s easy to tell the real HealthCare.GOV website from all the scammers, some wag told me when that site first went up and couldn’t stop crashing.

 

 

You can log into the scam sites instantly.

 

 

Which leads to the overwhelming question: how could it all have gone so wrong? How hard can it be to build a web site?

 

 

It’s easy to build a website, as those scammers have proven.  What’s hard is unified information – the right information to the right people at the right time.

 

 

Take HealthCare.Gov and the scammers.  All the scammers have to do is 1). Ask for your personal information and then 2). Save it some place convenient. (For them. Not so convenient for you, if it’s your identity that’s getting stolen…)

 

 

So why can’t HealthCare.Gov just work like that? Ummm…because it actually has to work. It has to:

 

·         Figure out what healthcare plans you are eligible for, and then retrieve them from a plethora of government and insurance company web sites

 

·         Verify you are you; retrieve your income from the IRS, and determine what subsidies you should receive

 

·         Route your choices to the correct insurance company while maintaining your security and your privacy

 

 

Now take just one simple piece of that information pie: how much money did you make last year? The site could ask the IRS database for your tax records, but…those are for last year. How do we know what you’re making now?

 

 

So the system could query for your current employer’s pay stub filings for you, but…that doesn’t include things like your mortgage deduction, other income…

 

 

So the only real way to do it is to query the IRS for your tax returns, query it again for your current pay stubs, and then merge the two. And chances are high there will still be errors, and your tax preparer will take umbrage with the results.

 

 

Web sites are easy. Data is hard.