Author Archives: admin

Feola Sez…

It’s time to start writing! Though it already seems to be The Year Of Throwbacks. Shot more pix this year than I have in at least 20. Started writing for Pentax Forums a few months ago; took exactly one article to coalesce the usual angry mob with torches and pitchforks. Feola Writing! Bringing People Together In Rage Since 1981!

Meanwhile, things are growing steadily at Business ONETouch, so I have a tiny bit of breathing room. Which I immediately decided to fill by restarting my worthless extremely valuable blog.  The blog will focus exclusively on small business tech; what’s worth the money, what isn’t, and what’s too expensive despite being free.

How often would you like to see something like this? Short items daily? A weekly wrap-up? A choice between the two? Lemme know…

Seeking Creative Marketing Associate – Contract

This position has been filled; thanks to everyone who applied

Position:

 Creative Marketing Associate – Contract Position (with FT perm potential), Dallas, Texas

 Position Description:

 Business ONETouch is seeking a Creative Marketing Associate who can design and produce web, social media, e-mail and print content, graphics, communications, campaigns and presentations, as well as a full range of marketing and sales collateral. This role develops, aligns and executes the market positioning and multi-media/channel messaging of Business ONETouch solutions and value propositions. Additionally, the position objective is to identify, attract and support the acquisition of new customers.

 This is a contract position with a strong potential of being converted to a full-time permanent position with our company.

 Experience and Skills (Required):

  • Marketing degree or equivalent experience in creative marketing, graphic design, web content, social media marketing, collateral development, copy writing and PR/communications marketing
  • Knowledge of Cascading Style Sheets (CSS)
  • Proficiency with Adobe Creative Suite (or equivalent) and Microsoft Office (specifically Word, PowerPoint, Outlook and Excel)
  • Understanding of targeting, networking, positioning, messaging, and communicating via key social media channels (LinkedIn, Facebook, Twitter), e-mail, web, collateral and presentations
  • Familiarity with marketing segmentation strategies, including audience selection, customized communications, campaign development, and re-marketing activities (ideally B2B and B2C)

  • Must possess strong graphic and creative writing skills

 Other Experience and Skills (Preferred):

  • Understanding of Marketing Strategies and Principles

  • Creative thinking and copywriting skills

  • Self-motivated

  • Highly organized and detail oriented

  • Ability to multi-task

  • Strong verbal, written and presentation skills

Please use this form to contact us for more information:

[contact_form]

Directions

Ricchi Tower – currently says “Regions Bank” on it – right next to Starbucks on the one-block stretch of Mockingbird between 183 and 35.

Heading north from Downtown Dallas and Parts South on I-35: As you approach the i35/183 split, be sure to be in the center lane. It’s 5 lanes wide, so third from either side. Take the LEFT fork toward 183. Exit IMMEDIATELY — about 100 yards onto 183 — to the right for Mockingbird. Stay in the right lane of the ramp as you approach Mockingbird. Cross Mockingbird at the light. There’s a Starbucks on the corner; turn right into the driveway immediately behind it. Take the driveway straight about 100 yards to the top of the hill; turn left into visitor parking.

Heading south from 635 And/Or Oklahoma on I-35: Exit Mockingbird and IMMEDIATELY move to right lane.  Just as you exit there are 2 entrances into the parking garage – GO PAST these and then turn right into the driveway immediately before the building.  This will take you past the loading dock and up the ramp to the parking garage roof parking area. If you miss, turn right onto Mockingbird, then right again at Starbucks onto the 183 service road. Turn right into the driveway immediately behind Starbucks. Take the driveway straight about 100 yards to the top of the hill; turn left into visitor parking.

Heading east from the Mid Cities And/Or New Mexico on 183: Exit Mockingbird. Stay left on the exit ramp; just before you reach Mockingbird turn left into the U-Turn below the 183 underpass. As you come around to the 183 west bound service road you will be facing a Starbucks. Cross all three lanes and turn right into the driveway immediately behind the Starbucks. Go straight about 100 yards to the top of the hill; turn left into visitor parking.

Twitter and Facebook-separated at birth?

Twitter is becoming more Facebooky, and Facebook is becoming more Twittery. At some point they should just buy each other and save all of us the extra login…http://www.informationweek.com/software/social/twitter-redesign-hello-facebook/d/d-id/1204275

Overview

Today’s Internet marketing is a confusing mess of communications options. Do you know how to navigate through the sea of Facebook, Twitter, Pinterest, Google+, LinkedIn, and all the other social media options? How much time do you spend posting and re-posting the same data in one place after another? How much business do you miss because you just don’t have the time to keep up with all these options? And how much business is actually driven by these efforts? How effective is each channel? Where should you spend more of your time?

Now you can answer these questions because Business ONETouch will finally give you focus:

  • Publish to web, social media, print – all your channels with ONETouch
  • Track responses from each channel, digital or print; the system automatically assigns unique phone numbers for each print campaign
  • Drive business to your eCommerce engine
  • See revenue by individual channel
  • Automatically tag customers during every interaction
  • Get the right offer to the correct customer with pin-point marketing
  • Truly manage your business!

Business ONETouch provides everything you need for your business in a unified system designed from the ground up so that every component works together.  Need to email prospects, reach them on Facebook, and have a special offer flyer for a trade show? Do them all with one-click using the ONETouch tool, then see their reactions on your Dashboard. Learn who opened your messages, and who didn’t. See which trade show flyer or thotchke produced phone calls for you, and which were a waste of money. Most importantly, see who used your eCommerce setup to purchase! Use the Customer Management tools to Autotag purchasers so you can reach them again for upsells and future promotions.

Business ONETouch has four primary modules:

  • The Dashboard – The lifeblood of any business is data. What’s your Customer Acquisition Cost? What’s your Return On Investment? What marketing efficiently and effectively sells your product; what marketing costs you more than you make? The ONETouch Dashboard is designed to be the beating heart of your business. Everything published with the ONETouch Tool is tracked on the Dashboard in the only metric that really matters: Dollars in your pocket. Need more? Click on any dial to drill down for more detail; all the way to individual orders!
  • The ONETouch Tool – Reclaim the hours and energy you’re spending on sales and marketing by using the ONETouch Tool to publish to Web, Facebook, Twitter, LinkedIn and print with a single click!
  • Store – Everything you need for the business of doing business. Sell products and services. Maintain Inventory for products on hand, and employee scheduling for service offerings. Manage vendors, fulfillment and shipping. Set prices; sell items and services individually, in bundles or via subscriptions. Process Credit Cards, manage your merchant account (included), then review your sales and financial information or export it all to Quickbooks.
  • Sales and Marketing – Automatically create records for anyone who buys through your eCommerce system, or interacts with Business ONETouch in any way. Tag customers and prospects automatically, based on their activity, to organize and automate your sales and marketing. For example, say your best seller is called ProductOne. Create a tag called ProductOne, and Business ONETouch will automatically apply it to every customer who purchases ProductONE. Create a second tag called ProductOneWarranty for everyone who purchases the optional warranty. Then use the Business ONETouch Customer Management Module to send an upsell special offer to all ProductOne buyers who have not already purchased your ProductOneWarranty!

Store

Everything you need to sell your products and services: Inventory, selling tools and full credit card processing, including bookkeeping. Set up products and services that you provide, or order from multiple vendors, including drop-shipping straight to your customers. Associate fullfilment centers by product so drop-shipping can be calculated on the fly! Set products and services as Active — available for sale — or Inactive. For example, seasonal products can simply be made active when they are in season.

  • Subscriptions – Sell products and services with monthly, quarterly or annual billing. Subscriptions can be required with a product, optional or even sold seperately. Subscription plans allow you to set up regular repeat purchases of products and services; e.g monthly deliveries of a consumable such as ink or vitamins. Set up the interval for the subscription – say, weekly or monthly – then add products from your product list. Any products can be added to as many subscription plans as you like. However, all the products must be available. If any product is unavailable the entire subscription plan becomes unavailable. Attach multiple subscription plans to a single product by choosing Subscription Sold Separately on the Product tab, then setting up as many plans as you wish on the Subscription tab. Each subscription will appear as a separate product in your E-commerce area
  • Product Bundles – Create groups of products that are sold together as a single unit. Any product can be added to as many bundles as you like. However, all the products must be available. If any product is unavailable the entire bundle becomes unavailable.
  • Shopping Cart Themes – Configure the look and feel of the shopping cart
  • Order Form Themes – Set the look and feel of Order Forms, which are templates for the shopping cart; e.g. you might have an order form for all products drop-shipped from a particular factory, and another for all digital products
  • Cart Categories – Group products into categories that then determine what Shopping Cart Order Form should be used; e.g. drop-ship fulfillment products, digital products, etc.
  • Payment options – Choose what payment methods your customers can use: E-Check, Discover, Visa, American Express, or Mastercard
  • Receipts – Complete details on all the orders processed through the system
  • Payment plans – Set up alternatives, such as dividing the price into three equal payments over 90 days
  • Promotion Codes – Generate codes that users can enter for promotional discounts; e.g. HOLIDAY for 10% off. Promotion codes are created and managed here; the discount associated with them is set up in Discounts and UpSells. This allows you to, for example, offer different discounts on separate products with the same code, or change the discount associated with a code as an ad is repeated over time.